This bracelet looks like a watch but carries a different kind of message. The face reads “Too Late” by default, and when slid upward, it reveals “to die young.” Together, the phrase is a reminder: it’s already too late to die young.
Inspired by the way people often complain about aging or shame themselves and others for growing older, this piece flips the script. Instead of mourning lost youth, it celebrates life as short, precious, and worth living on our own terms—doing what we love, blessing others, and standing strong against the noise and nonsense of the world.
Handcrafted from Italian vegetable-tanned leather and finished with a brass button, the design pays tribute to the iconic look of some classic watches—timeless, functional, and quietly rebellious.
carefully packed in a cotton bag.
Size 23.5 cm long x 4.2 cm wide